Koyo UK: A targeted campaign to reach key decision makers.

Agency: Beach Marketing

As a challenger brand with smaller marketing budgets than some of its competitors, Koyo needed to raise awareness of its brand as well as highlighting the high quality of its world-class products. Opportunities were being missed so focusing sales efforts on a set of strategic accounts would introduce Koyo to the right people.

To raise the profile of Koyo and its quality products we developed an ABM campaign to showcase the product benefits in a number of applications and sectors. By targeting design engineers and other key decision makers we were able to engage with a large and varied audience, clearly demonstrating a vast array of common ball bearing use cases in which Koyo specialise in.

I worked on: