Travis Perkins Tool Hire:
Repositioning a brand with coherence and clarity.

Agency: DPD (In-house)

Travis Perkins Tool Hire had a loyal customer base but some tradespeople were still unaware of the breadth and variety of products in the TP Tool Hire range. It was important to change the mindset of their audience clearly displaying a variety of products, big and small.

I created campaign led, concise redesign of the Travis Perkins Tool Hire brochure that also encapsulated the new brand proposition; service. I led the redesign of this brochure which followed on from the work we had undertaken for the Tool Hire brand repositioning and guidelines.

I worked on:

Concept Development
Print and Layout
Art Direction