University of Northampton:
Encouraging a town to take responsibility for recycling whilst on the go
Agency: Beach Marketing
Our busy schedules mean we’re eating and drinking more and more whilst on the move. Last year alone in the UK, we spent over £17 billion on food and drink to eat on the go, with 3 billion coffee cups being used – coffee cups that can’t be recycled in mixed or paper recycling bins.
Working collectively with students, lecturers, Hubbub and local campaign partners we created a targeted campaign that would raise awareness, educate and encourage the people of Northampton to take ownership towards recycling their cups whilst on the go. Whilst adhering to the Hubbub brand guidelines we launched a vibrant, impactful and personalised campaign across print, social and outdoor activity.