Tile Giant: Repositioning a rewards scheme to increase trade audience engagement
With many of their competitors running similar rewards schemes, Tile Giant’s offering had seen a steep decline in customer engagement and uptake in new trade accounts was low. With over 80 branches and a substantial footfall of trade customers the scheme needed to drastically improve the way it communicated with tradespeople in a transparent and concise way.
I created a concept for the repositioning of the Tile Giant Trade Rewards Scheme. The concept is based around a trusted, everyday tiling item; the tile spacer. The visuals explore and build on this in a variety of ways to communicate the benefits of the trade scheme.