Travis Perkins: Reconstructing an industry perception, brick by brick.

Agency: DPD (In-house)

Travis Perkins were losing market share with the sale of bricks rapidly decreasing. Industry perceptions combined with stock awareness meant that the trade were going elsewhere for their building materials.

I created a bold, playful brick campaign that was launched to increase awareness, gain trust and improve the reputation of Travis Perkins as one of the key players within the brick industry. Working alongside a copywriter I developed concepts that added impact to the supplied copy.

I worked on:

Concept Development
Art Direction