Travis Perkins: Reconstructing an industry perception, brick by brick.
Agency: DPD (In-house)
Travis Perkins were losing market share with the sale of bricks rapidly decreasing. Industry perceptions combined with stock awareness meant that the trade were going elsewhere for their building materials.
I created a bold, playful brick campaign that was launched to increase awareness, gain trust and improve the reputation of Travis Perkins as one of the key players within the brick industry. Working alongside a copywriter I developed concepts that added impact to the supplied copy.